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When we count down to the new year on Dec. 31, we aren’t just ringing in 2025. We are also kicking off a year of celebration as we welcome the American Youth Foundation’s centennial anniversary. This tremendous milestone is a testament to our rich history and a launching point for the future.

As we prepare for the centennial year, you may have already noticed some updates to our website and logo. We understand people have a strong emotional connection to the original four-fold emblem. We do, too – that’s why it continues to be part of our AYF story.

The four-fold emblem and way of living remains a cornerstone of our program outcomes and key to our identity. It remains the front of the founder medal, is displayed prominently at both sites, and its symbolism is explained during each program.

So why did we change it? We decided the upcoming centennial was the right time to refresh our logo as we enter the next 100 years. Last year, the AYF and a design firm worked with focus groups to create a bold, youth-oriented image, inviting new young people to experience four-fold living and the timeless mission of the AYF.

This new fire design is an updated take on classic AYF imagery that symbolizes the sparks enkindled in the past fueling the fire of the future.

• The three-color fire represents the original dare: Aspire Nobly, Adventure Daringly, Serve Humbly
• The four logs symbolize the four folds that fuel the fire within
• The addition of 1925 and AYF acknowledge our founding year and how people often refer to the American Youth Foundation today.

We also invested in a new, dynamic website to help us increase our reach and relevance. The new ayf.com is more approachable to those new to the American Youth Foundation, with quick access to all our program offerings for children, teens, and adults. More updates and features are coming in 2025, and we hope you’ll check back often to see the exciting additions.

And now, I call on you to adventure with us into the next 100 years. We want and need your support to build on this momentum. You can help us sustain and expand our transformational programs, reach more people, and maintain the excellence that has defined our organization for a century. Spread the word about the camps, tell a young person about staff opportunities, and give a gift to the annual fund; all these actions make a critical difference for the AYF and the youth we serve.

Together, we will keep this legacy alive and thriving. Together, we will ensure the AYF will inspire, nurture, and empower the next generation of leaders and changemakers.

With gratitude and excitement for the year ahead,

Liz Marshall
President and CEO